Struggling to attract high-quality clients—even though your work is solid and your website is up and running? The issue might not be your marketing tactics. It might be that you're not speaking clearly enough to the right people.

In this hands-on 2-hour workshop for translators and interpreters, you’ll learn how to pinpoint your ideal clientsand tailor your messaging to resonate with the people who actually value your services.

By the end, you’ll have:
✅A crystal-clear, actionable client avatar (or two!)
✅A value proposition that speaks your clients’ language
✅Clearer insight into where to find and connect with premium clients
✅Messaging that feels authentic, not salesy
✅Confidence in your niche—even if you wear multiple hats

This session is for T&Is who are done with lowball offers and ready to position themselves for serious, sustainable growth.
This workshop is included as part of the full benefits for ProZ.com Plus and Premium members. Not a member yet? Don’t miss out—upgrade now to attend for free, or purchase access to this training separately on the trainig page.

About the trainer:

Joachim Lépine, M. Ed., C. Tr. (Joe) is a Quebec-based French-into-English translator and the cofounder of the LION Translation Academy. He has been teaching translation courses and workshops to university students and working professionals for more than 10 years.

Some of his training clients have included the United Nations, Training for Translators, the British Institute of Translators and Interpreters, Magistrad, OTTIAQ, Editors Canada, and Canada’s Translation Bureau.

When he is not teaching language, technology and business courses for translators, Joe is often busy translating for his commercial and academic clients in Quebec.

He holds a bachelor’s in fine arts from Concordia University, a bachelor’s in professional translation from the University of Sherbrooke, and a master’s degree in education from Plymouth State University.